Before ORDERK, Mira Ceramics ran orders out of wherever the customer happened to message: Instagram DMs for people who found her through a reel, WhatsApp for regulars, and a paper notebook by the kiln for anything that came up in person. Nothing was wrong with any single conversation — the problem was that nothing lived in one place.
"I'd have the right order in my head and the wrong one on paper," she told us. "Or I'd confirm a price over Instagram and forget I'd already discounted it for that customer on WhatsApp the week before."
The fix wasn't switching platforms — she still gets messaged the same way, on the same apps, by the same customers. What changed is that every one of those conversations now ends at the same storefront link, and every order that comes back is structured the same way regardless of which app it started on.
Six months in, the notebook is gone. Not because she stopped taking orders in person, but because even those now go through the storefront link on her own phone, itemized the same way as everything else. "It's not that I have fewer conversations," she said. "It's that I stopped having to remember them."